Simple SEO solutions that work

For someone who graduated with a first-class degree in Contemporary History and Journalism, SEO consultancy may see an unlikely career path.

Yet, as Head of Content for one of the biggest Search Marketing agencies in the UK (back in the early ‘noughties) understanding SEO became a vital part of ensuring that our content got found by the right audience at the right stage in the buying cycle.

The problem we found at the time, was that there’s a vast amount of misinformation out there and endless so called ‘experts’ queuing up to sell us bad SEO advice.

Things have improved considerably since then. But, having been in the position you are in now, I know that it’s still a technically complex and baffling subject, and one that many business owners struggle with.

My strength is that I am a sales and communications professional with a deep and comprehensive understanding of SEO. I work with a small but select group of clients; analysing, advising and supporting them to improve their digital presence, driving more sales and inbound leads.

I can work with you to manage your SEO, fix broken elements of your website, open up new markets, create data-driven content strategies, and deliver in-house SEO training to up-skill your team.

CV

Digital Marketing professional with 10+ years’ experience across SEO, SEM, content generation and digital build. Visiting Lecturer at City University, London.

Search Engine Optimisation (SEO) – providing strategic and technical leadership for both national and international campaigns across a wide range of sectors including: Media, Music, SaaS, Aerospace, Finance, Travel and Law. Director level expertise in all technical, on-page and off-page SEO practices

Digital build – leading and partnering with in-house and external agencies to design and build content ranging from apps and blogs to database driven multi-page responsive websites. Conversant in HTML5, CSS3, JavaScript, jQuery, WordPress

Content generation – creative solutions to generate coverage which fits corporate objectives across all channels, including print, broadcast, social and video. Formal journalism training and corporate copywriting

Bilingual English/Spanish speaker – presenting, communicating and producing content in both languages. Dual upbringing provides an excellent understanding of both Spanish and British cultures.

Social media – developing campaigns to address measurable business objectives including lead generation and brand awareness; creative and content planning, paid-for channel management and analytics

SEO Training – developing and running digital training programmes for both client and agency side PR + comms teams. VL at City University, Web Creation & Digital Storytelling (BA) module. SEO lecturer at University of the Arts, London

 

 

Online Reputation Management (ORM) – mitigating against negative online reviews and press coverage through positive review solicitation strategies, content generation and placement, comment marketing and reverse SEO practices

Paid Search (PPC) – building campaigns across Google AdWords and Facebook to deliver end-of-cycle sales and conversions. KW research, ad-writing, content generation, campaign optimisation and analytics