This is an SEO Case Study showing how we work alongside UK PR teams to help them deliver better organic results with their campaigns
The damage caused by badly executed site migrations is a consistent problem in SEO. Here, in under 6 minutes, I am going to explain the dangers and show you how some simple planning can prevent this completely unnecessary disaster happening to you.
Google is steadily getting better at understanding context and qualitative information to get to the very heart of the intent behind a piece of content or query. This means that ranking for a search term requires content that isn’t only the best out there, but also matches the intent of the user.