The damage caused by badly executed site migrations is a consistent problem in SEO. Here, in under 6 minutes, I am going to explain the dangers and show you how some simple planning can prevent this completely unnecessary disaster happening to you.
Google is steadily getting better at understanding context and qualitative information to get to the very heart of the intent behind a piece of content or query. This means that ranking for a search term requires content that isn’t only the best out there, but also matches the intent of the user.
This month Google has answered the question on the tip of everyone’s tongue; do links expire?! So, maybe not everyone’s tongue, but certainly any SEO minded person who has gone through the rigmarole of getting strong backlinks. It would be nice to know if those links, as hard as we fought for them, were forever. So, are they?