Helping a popular holiday research platform recover from a huge loss in traffic

  • Initial traffic loss, Year-on-Year = 64%

  • Year-on-Year recovery to date = +69%

This website is one of the most popular holiday research platforms in the UK, used by millions of visitors to plan their holidays and trips abroad.

For years, they enjoyed millions of page views a month, all generated by 1000s of different search terms.

However, following one of Google’s many algorithm updates, the site suffered a sudden drop in rankings and traffic.

Experiencing a drop like this is a difficult and stressful situation, but it can happen to anyone.

Search Engines update and refine their algorithms to deliver better, more accurate results.

And what worked well for years, can suddenly cause a complete collapse in traffic. It may
not be fair, but it’s the sea we all swim in.

The good news is that anything can be fixed with the will and dedication to do so. Losses like this can even be a good thing (in the long run!), forcing you to address issues you may have been avoiding and helping to improve your website in ways you may have never thought possible.

Our analysis of the site showed that while the content provided was truly unique and valuable, the company wasn’t doing enough to demonstrate the following:

  • Expertise
  • Authoritativeness
  • Trustworthiness

Being able to prove who you are and where your EAT comes from is increasingly important for websites that rely on search traffic. You might be the utmost global authority in your niche, but if your website isn’t doing a good job of proving it then you simply aren’t going to get the visibility and traffic your content deserves.

With meticulous analysis and plenty of hard work, the site pulled out of is slump and began a healthy recovery.

John – Thank you so much for everything you have done for Spinnup! We really appreciate your hard work to get us to where we are today, and we will miss you.